Familiarization trips, commonly known as "fam trips," are complimentary or reduced-rate travel opportunities provided by suppliers to travel agents. These trips allow agents to experience destinations, properties, or services firsthand, enabling them to better sell and recommend these offerings to their clients.
Fam trips typically include:
- Accommodation at featured properties
- Transportation within the destination
- Guided tours and activities
- Meals and entertainment
- Meetings with local tourism representatives